Bold. Unconventional. Unapologetic. TRIBUS challenges you to change your perception of time. Founded by Jonathon, James and Jake Ward - the sons of Christopher Ward - they didn’t want TRIBUS to be just another bland watch brand. So they rejected the magnolia of the Swiss watch industry for full-on Technicolor.

A core range of chronometers immediately showcase the brand’s ambitions. Hand-built in Lugano, Switzerland, all feature Swiss-made cases and COSC-certified movements, placing them in the top 6% of all Swiss watches for accuracy. But function is nothing without form. With a distinctive modern-retro aesthetic, plus a variety of vivid dial colours, each TRIBUS is made to stand out. All you need to do is find the one that embodies you.