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The Roman Empire was founded upon three tribes. Together they were known as ‘Tribus’. When the three Ward brothers set out to start their own watch brand, it was a name that took on extra significance.
As you’ve probably guessed, we’re not three Roman tribes. We’re in fact watchmakers, Swiss-made watchmakers to be precise (very precise). Pronounced “Try-buss” – that’s how we say it here anyway – at the heart of our tribe are Jonathon, James and Jake, collectively known as the Ward brothers. In the same way each successive generation of those three original Roman tribes would evolve into something far greater, the Wards are equally ambitious and forward thinking.
When we created TRIBUS, we set ourselves apart. We dare to be bold, all whilst simplifying the world of Swiss watchmaking. In an industry that uses verbose and pretentious hyperbole (just like that), we’ll tell you how it is – clearly.
The mantra of TRIBUS runs through all we do. Whether raising awareness of unrecognised issues, showcasing underground art movements or a world-class football team, it’s our ambition to prove a luxury watch brand doesn't have to conform to stereotypes. Own your time.
As a team with decades of collective watch industry experience under our belts, we’re used to people asking about our heritage, materials and design. Our watches may be new, but they’ve been made by people who know how to create something that’ll last.