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Bold. Unconventional. Unapologetic. TRIBUS challenges you to change your perception of time. Founded by Jonathon, James and Jake Ward - the sons of Christopher Ward - they didn’t want TRIBUS to be just another bland watch brand. So they rejected the magnolia of the Swiss watch industry for full-on Technicolor.
A core range of chronometers immediately showcase the brand’s ambitions. Hand-built in Lugano, Switzerland, all feature Swiss-made cases and COSC-certified movements, placing them in the top 6% of all Swiss watches for accuracy. But function is nothing without form. With a distinctive modern-retro aesthetic, plus a variety of vivid dial colours, each TRIBUS is made to stand out. All you need to do is find the one that embodies you.
Witness a mechanical movement whirring away through an exhibition caseback, and you realise watchmaking brings art and engineering together like little else can. But the pursuit of precision never stops. Our core TRIBUS range utilises chronometer-certified movements accurate to within seconds per day – all combined with our immediately recognisable TRIBUS DNA.
As three brothers raised in a football-obsessed city, we know how supporting the same team brings people together in a way that little else can. The feeling of being at home in the company of strangers; those unforgettable away trips; the chaos as that last-minute winner hits the back of the net. We wanted to celebrate those moments.
Growing up in Liverpool, street art was everywhere. Anarchic and ambitious, it represented the people of the city far more than a portrait in an art gallery ever could. Our passion for the creativity and rebelliousness of street art led us to My Dog Sighs, one of the most exciting contemporary artists in the UK today.