LORD OF THE TRIBES

Words have meaning, but names have power. The Roman Empire was founded by three tribes, collectively they were known as TRIBUS. You’ve probably guessed we’re not three Roman Tribes, but three brothers who set out on a journey with the same determination as those three original tribes gone before.

Tribalism relates to a group or community with similar ancestors, customs and traditions. A sense of togetherness and unity, a desire to stand up and be counted. We are always fascinated by what makes others “tick”, and we think its important to be true to yourself and others, no matter how crazy or different, these are the traits that make you “you”. So, whoever you are, wherever you’re from, welcome to our tribe.

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THE SWISS REVOLUTION

We’re not afraid to be real people, after all we are real people, so why try to be something you are not. Why hide behind smoke and mirrors and take on a persona that’s not real… tell it the way it is and be unapologetic about it adding character to the way we talk and present ourselves. At times we will challenge people’s perceptions of how they see the watchmaking world. We just want to present a traditional industry in our own contemporary way.

THE ART OF
WATCHMAKING

Personality is essential. Across our range, we offer the same levels of engineering as many others in the Swiss watchmaking world - all our core range of watches are COSC certified, with truly Swiss-made cases.

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IT'S WHAT MAKES US TICK

Our business model enables us to offer high quality swiss made watches without the over-inflated price tag. All our components our scourced and manufactured in Switzerland, then sent direct to consumer. No middlemen, high street jewellers, or third parties means people can now afford luxury without getting divorced.

THE MAKING OF A MARQUE

Knowing that symmetry and balance was essential the brief was simple, from day one we wanted a logo to stand for unity, a symbol of power and the idea that together we are stronger.

The device is a stylised emblem created to visually represent the bond of family, the structure of the nucleus and the natural union of brotherhood. The marque is made up of three elements each independent but inseparably linked.

REFRESHING AND UNCONVENTIONAL

As WatchPro so succinctly put it, "The brand is carving out its own voice with a refreshing and unconventional style - one unlike few others within the watch industry"

THE WATCHMEN

With our precision and pedigree, we vowed never to settle for mediocrity. As three brothers born and raised around the Swiss watch industry and backed by a team with decades of collective horological experience, TRIBUS was born.