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Found in the southernmost reaches of Switzerland, Lugano is a picturesque lakeside town surrounded by lush green mountains. But it’s more than your stereotypical Swiss backdrop. It’s the home of TRIBUS, and a centre of engineering ambition and excellence.
An obsessive attention to detail; the relentless pursuit of precision; a devotion to developing technology and talent. The term ‘Swiss made’ embodies centuries of craft and function, which is why they're present on every TRIBUS watch.
To some people, Switzerland is the home of yodelling, the Alpenhorn, cow horns and fondue. But not us. We know the Swiss. We know they are at the forefront of engineering. We are proud to showcase their true colours.
Our watches are made with the accuracy and attention to detail Switzerland is famous for. Not only using Swiss-made movements, just like the best brands we engineer our cases here too. Everything we do is underpinned by Swiss know-how and expertise. It just makes sense.
By now, you may have realised we try not to take things too seriously. But don’t let that distract you from the fact we’re serious about watchmaking. Ignore the old stereotypes – today’s Swiss engineering is no joke. It’s what makes our watches so good.
Watchmaking is an ever-evolving craft, and Switzerland remains at its forefront thanks to pioneering instinct. Just as many individual parts create a mechanical movement, TRIBUS is driven by the mindset that the smallest details can make the biggest difference.